What's this, I thought. Tweetdeck? And someone who is offering advice to a profane twit? … So began my love affair with @unmarketing. Over the last year and half that I've been on twitter, I've seen him talk other newbies off the proverbial ledge and offer advice in 140 characters or less. Scott's ability to make Twitter seem less complicated and more fun has given him some sort of groupie following, myself included. OK, maybe I started the damn group but he has this geeky, cool quality about him that makes him approachable. He actually TALKS to you on twitter (for the most part, I mean the guy has almost 70,000 sheep, er, I mean followers) so it's like some kind of celebrity taking the time out of his day to answer your questions. Now, people who actually know Scott, IRL (in real life for all of you twitter newbies), must think I'm a dork for being all #OMGitsUNMARKETING #wooooooHOOOOO #iloveyouScott

In fact, when Kathy Buckworth was in Edmonton for her book launch of Shut Up & Eat, she told me about being in Disneyland for a SM (Social Media) thingy (I was drinking wine and my eyes started to glaze over) with Scott and his kid UnJr. She said it was funny how people would react to seeing Scott while her own reaction was, "It's just Scott!" LOL (laugh out loud), I mean I know he's just a doode with some Twitter smarts but THEN! THEN he announces a book launch for the UnBook! Hence the reason for this long-winded, albeit somewhat amusing (right??) intro for my own review. You see, in an effort to look all cool and shit, I asked Scott, "So… where do us media types get a copy for your UnBook? You know, to review?" Really, I just wanted to be all, "Looky HERE bitches, I get a copy before YOU do! Because Scott LIKES me!!!" When, quite honestly, I believe he allowed me to have access because I'm like a little kid who asks and asks and asks until finally he was like, "FINE! Here's a damn copy of the book! QUIT TWEETING AT ME!!" Actually he was quite gracious about it but I think he just patted me on the head, handed me a lollipop and wanted me to run along.

Ahem. At any rate, I DID get a copy of the book and wanted to share 5 things I learned from the UnBook with you. Because if you own a business or want to start one, you NEED to know two things: first, Scott Stratten is a creative marketing guru, and B, that I will hound you to advertise with MOM Magazine because that's how I roll.

There's so much more I could write about but this is Scott's book and you should buy it.He tells his story about how he got to 50K + followers, gives examples of pitches he has given to clients who in urn rejected them, has a really great story about Rockport Shoes, and has links to some of his own videos that went viral. Really, too much to share in one review so just buy the book.

MOM said so.